Author: Charles

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

SEO Tactics To Forget About in 2018

In today’s demanding market of digitalisation and globalisation, it’s critical for organisations to utilise online strategies and techniques that widen their visibility to customers that are actively seeking their products or services. Search Engines are undoubtedly the most influential programs that will have a bearing on your online visibility, and hence your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to enhance their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).


SEO can be an exceptional investment that will grow your visibility and conversion rates, or if used incorrectly, can harm your rankings and exposure, thus having the opposite effect. The issue with SEO is that its algorithm is continuously changing, and most website owners don’t keep up to date with the latest SEO trends. SEO tactics that worked in 2017 may not necessarily be effective this year, and prevalent SEO tactics from five years ago may result in your website being penalised today.


Instead of investigating the top SEO tactics that website owners should be investing in, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be utterly forgotten about in 2018.


  1. Keyword Stuffing


Keyword stuffing is a frequent mistake that many website owners make to try to boost their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can instantly discover how many times a keyword has been used and will penalise websites for excess keyword stuffing. Rather than keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.


  1. Aggressive Link Building


Link building has been a popular SEO tactic since the onset of SEO, and its success as an SEO technique has evolved rather quickly since then. Although link building remains amongst the leading three SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links strongly as a ranking signal due to the fact that links are a public promotion which correlates with beneficial information on a website.


Aggressive link building occurs where links are extracted in a synthetic way. Examples of this is where links are inserted in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be abdicated, instead being replaced with a link building strategy that is more user-focused and marketing based.


  1. Excessive Internal Links


One outdated SEO tactic that many individuals still perceive to be effective is excessive internal links. There is a general misconception where websites that contain a large quantity of links to other pages within the website will enhance their SERP results. The aim in doing this is to strengthen a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.


  1. Not Identifying Technical Problems


The backend of a website plays a meaningful role in SEO, so it’s important not only to identify any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update relating to SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most prevalent technical problems that impact most websites today are:


Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages


  1. Not Optimising Images


One of the most neglected SEO tactic that will improve your SERP rankings are related to the images within a website. Optimising your website for image search is a terrific way to maximise your SEO, and this can be done primarily with the image filename and alt attribute. For instance, as opposed to providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. Furthermore, a common mistake with images is keyword stuffing the alt attribute.


There’s no question that a productive SEO strategy will improve a website’s SERP rankings and exposure, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s paramount to keep up with these changes to thrive in today’s online marketplace. If you require any support with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, speak to Internet Marketing Experts Townsville on 1300 595 013, or visit our website for further information:


Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social networks and want to learn the basics of one of the best platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users interact with each other through brief messages of up 280 characters. At this point there’s close to 6,000 tweets being sent through the internet every second, ranging from simple text messages to images, videos, gifs, memes, and much more. Twitter is one of the most celebrated social networking channels and is very different to other social networking giants like Instagram and Facebook.

Twitter is a platform where users publish a multitude of information; from news, jokes, politics, or just general thoughts about vague topics! As opposed to having a circle of friends like Facebook, Twitter is based upon followers (not specifically friends) so not only can you socialise with friends, but also your favourite sport stars, journalists, and politicians as well. Everything you post on Twitter is accessible publicly for everybody to discover, but don’t stress, you can easily alter your preferences to private if you prefer to.


The first step in learning Twitter is to understand the basic terms and lingo used. The following lists the most general vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from members that you follow

Handle – Your username

Mention (@) – A way of referencing other people in a tweet (e.g. @EAGames). Any user mentioned in a tweet is notified, being an easy way to engage with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another user. You can either elect to accept DM’s from all users or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can search for tweets from all users that mention a particular hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or visit and hit the signup tab. The full name you enter will be your display name, but this can be altered as regularly as you desire. Decide on a username (or handle) so members can mention you by typing the @ symbol in front of your username. After you’ve entered your telephone number for authentication purposes, selected an avatar, and developed a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twittersphere

As touched on earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other identities of which you’re an admirer. Once you’ve signed up, Twitter will present a helpful type of setup wizard to help you get started, for example suggesting some users that you may have an interest in following. You can grant Twitter permission to check your contacts list to search for any of your friends that are already using Twitter. Following friends and other users is very easy, and once you’ve started following certain users, Twitter will continue to offer suggestions for other users to follow depending on the kinds of users you’re actively following. All the tweets of your followers will appear in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it respects Twitters rules and guidelines ( This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – a whole range of different media that can be uploaded through your device. Keep in mind though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is awesome!

Once you’ve understood the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the current trends, be the first to see viral posts, and communicate with your friends and favourite personalities in a simple and easy to use interface.

Once you’ve got the ball rolling, the rest will fall into place automatically, so why join the Twitterverse today? If you need any help with getting started on Twitter, simply reach out to Internet Marketing Experts Townsville on 1300 595 013, or visit our website for further information:


Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

What Are The Key Organic SEO Ranking Elements For A Website?


If you’ve just built your first website and are interested in the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most useful marketing tools as it allows you to get your message in front of prospective consumers that are directly looking for your services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s exceedingly intricate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are formed equally, so you can prioritise the most valuable variables that will have the biggest effect on your SERP listings.

It is necessary to understand that the weight of each variable is adjusted gradually, so Google will place more focus on certain variables in accordance with user behaviour and how Google believes it can maximise the user experience. Having said this, most of the leading organic SEO ranking factors have been in the same spot for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve website traffic, customer engagement, and ultimately sales.

  1. Content

A great emphasis is placed on content because Google wants to rank the most relevant websites on top of its search results . The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so producing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is an ideal start. Plus, the more content you have, the better it will rank in search results. SerpIQ ( has studied the top 10 search results and identified that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings simply because the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts ( from Google reveals that backlinks will lose value with time as Google searches for new ways to appraise websites, but for the time being, link building is still the best indication of relevancy and validity.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktop computers, there has been a considerable shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which points out that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an integral factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make sure that your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are numerous other technical variables that will significantly alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Equally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other aspects such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are always changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any support in the best ways to properly execute any of the above SEO techniques, don’t hesitate to reach out to the digital marketing specialists at Internet Marketing Experts Townsville by calling 1300 595 013, or alternatively visit their website for more information:

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

Top SEO Trends In 2018


Online presence is a vital aspect to any company’s strategy, however the digital environment is in a continuous state of change so it’s necessary to stay up to date with these changes to make sure that your online exposure is optimised. Google releases between 500 and 600 updates every year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such an influential force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and ultimately their earnings.

User behaviour is transforming rapidly with new technology, so Google must track these changes and modify their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. Actually, using obsolete SEO strategies can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll look at the top SEO trends to keep in mind for your website in 2018.

Voice Search

A lot of users are now choosing to use voice searches rather than customary keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current increase in voice searches continues at the same rate, approximately 50% of all online searches will be carried out via speech by the year 2020!

What this means for websites is that they should start incorporating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a treasured tool for SEO, and this will continue to be a decisive aspect in determining SERP listings in 2018. Creating valuable links to reputable websites is still the easiest way for Google to identify if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is a terrific strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very useful in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In reality, Google has constructed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly affecting SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though more traditional SEO techniques such as link building will still be effective in 2018, there are other emerging trends that Google is concentrating on in the future which may considerably alter the practice of SEO. It’s clear that SEO is already evolving to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted customers from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to conform with the latest SEO trends, get in touch with Internet Marketing Experts Townsville on 1300 595 013, or visit their website for further details:


Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

Social Media Marketing – Say More On Twitter

The day has finally come where Twitter users can express their frustration with the 140 character limit in more detail, since Twitter has officially confirmed that they have lengthened the character limit to 280 per Tweet!

The social networking site, which was launched in 2006, grew rapidly to become one of the most praised social media sites worldwide, however recent drops in growth induced the social media giant to make some improvements. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is very different to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.

Despite the 140 character limit that solidly defined the social networking site, Twitter broadcast on November 7 that they want every person around the world to ‘easily’ express themselves on Twitter. After running a number of tests over the past few months, Twitter decided that they wanted to increase the character limit, but only where required. Countries like South Korea, China, and Japan will stay at the 140 character limit, purely because there’s no warrant for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English meanwhile, suffer from squashed Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After administering a string of tests to targeted users, Twitter obtained valuable results and conceived the 240 character limit would be advantageous for many users. Considering that 9% of English users were hitting the 140 character limit, many would need to spend time editing their Tweets to ensure they didn’t have to send multiple messages. Moreover, users would now have the ability to effortlessly fit their ideas into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what repercussions will this have for online marketers and SEO professionals? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have encountered a higher level of responses which generated more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The extended character limit means that users will have shorter threads of conversations, since they can fit more material into a single message. Users with long threads of conversations reported that it can frequently be challenging to follow and respond to. In addition, brands are loving the longer Tweets as it enables them to fit more in-depth information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the surge of firms using social media as a platform to deal with customer service issues, customers can now convey a problem in more detail on Twitter which is practical for both the customer and the business, as communication is dramatically enhanced. Prior to this update, many users would have depended upon other social media sites like Facebook to report customer service issues since the character limit was too restricting.

More Creativity

Longer Tweets means that companies can boost the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would ordinarily have to use other social media channels if they planned to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.

Even though some users have suggested that the increase in character limit by Twitter makes them more comparable to other social media sites, the vast majority of users appear to be very happy with their latest update. Nothing is concrete in social media, as making changes to stay on top of shifting user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any guidance about how your firm can leverage the increased character limit to your advantage on Twitter, simply speak with Internet Marketing Experts Townsville by calling 1300 595 013, or alternatively visit their website for more information: