The day has finally come where Twitter users can express their frustration with the 140 character limit in more detail, since Twitter has officially confirmed that they have lengthened the character limit to 280 per Tweet!
The social networking site, which was launched in 2006, grew rapidly to become one of the most praised social media sites worldwide, however recent drops in growth induced the social media giant to make some improvements. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is very different to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.
Despite the 140 character limit that solidly defined the social networking site, Twitter broadcast on November 7 that they want every person around the world to ‘easily’ express themselves on Twitter. After running a number of tests over the past few months, Twitter decided that they wanted to increase the character limit, but only where required. Countries like South Korea, China, and Japan will stay at the 140 character limit, purely because there’s no warrant for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English meanwhile, suffer from squashed Tweets with 9% of English Tweets hitting the preceding 140 character limit.
So, why the change?
After administering a string of tests to targeted users, Twitter obtained valuable results and conceived the 240 character limit would be advantageous for many users. Considering that 9% of English users were hitting the 140 character limit, many would need to spend time editing their Tweets to ensure they didn’t have to send multiple messages. Moreover, users would now have the ability to effortlessly fit their ideas into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what repercussions will this have for online marketers and SEO professionals? Here are a few changes that they can expect to see.
Since Twitter broadened the character limit, users have encountered a higher level of responses which generated more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The extended character limit means that users will have shorter threads of conversations, since they can fit more material into a single message. Users with long threads of conversations reported that it can frequently be challenging to follow and respond to. In addition, brands are loving the longer Tweets as it enables them to fit more in-depth information into a single Tweet which leads to higher engagement rates.
Increases customer communication
With the surge of firms using social media as a platform to deal with customer service issues, customers can now convey a problem in more detail on Twitter which is practical for both the customer and the business, as communication is dramatically enhanced. Prior to this update, many users would have depended upon other social media sites like Facebook to report customer service issues since the character limit was too restricting.
Longer Tweets means that companies can boost the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would ordinarily have to use other social media channels if they planned to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.
Even though some users have suggested that the increase in character limit by Twitter makes them more comparable to other social media sites, the vast majority of users appear to be very happy with their latest update. Nothing is concrete in social media, as making changes to stay on top of shifting user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any guidance about how your firm can leverage the increased character limit to your advantage on Twitter, simply speak with Internet Marketing Experts Townsville by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertstownsville.com.au