Online Marketing

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

Why You Should Have A WordPress Site

So, you’ve got a wonderful business idea and you’ve decided you’re going to develop and publish your own website. Well, as you possibly know, there are many factors to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But essentially, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of unique features, targeting the entire spectrum of developers from amateurs to professionals. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five persuasive arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is incredibly user-friendly so you don’t need to be a specialist HTML coder to develop a practical and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not making use of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is extremely SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an exceptionally important component to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to build any kind of website you like. WordPress is also open source which indicates that the source code is obtainable for anyone to modify, edit and create different themes and plugins with an array of features and publish these to the community. At the moment, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are virtually thousands of people ready to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of mobile devices for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your prospects are using, WordPress websites will automatically alter the appearance of your website to match. WordPress actually lets you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

These days, website security is extremely important so of course WordPress has high security standards. Roughly 25% of websites are created on WordPress so hackers are constantly attempting to find ways to compromise them. WordPress is well aware of this so has produced a range of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Bear in mind, it’s also necessary for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only install legitimate plugins from trusted providers.

 

As you can see, WordPress has a variety of impressive features that simply make it the best website platform on the market. Whilst there are numerous other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is highly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to design an effective and powerful website? If you have any questions about how you can further optimise your website, get in touch with the team at Internet Marketing Experts Townsville on 1300 595 013 or visit their website: http://www.internetmarketingexpertstownsville.com.au

 

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

Top Tips For The Greatest Email Sequences

Having worked as a sales rep for numerous tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are exceptional because they massively reduce the workload for a sales rep, nonetheless nowadays, everybody can empathise with finding a range of email sequences lurking in their inbox on a daily basis that just frustrate us because we need to click two buttons to get rid of them!

 

Not enough business owners spend the time and initiative in creating convincing email sequences that essentially sell their product. Producing compelling email sequences is both a science and an art, and if done effectively, can lead to superb results. Having hundreds of prospective customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s 4 tips on how to create a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will notice so if it’s not compelling enough, they just won’t open it. It goes without saying, the subject lines of an email are critical when it comes to conversion rates. Here are some statistics which accentuates their importance:

 

One-third of email recipients will open an email based entirely on the subject line

Approximately 70% of email recipients will decide if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4-7 words in the subject line.

 

The secret to prosperous subject lines is solving your prospects problems in as little words as possible. For example, effective subject lines include, “Common questions about job interviews”, “Common questions about the housing market”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

When a recipient has opened an email, it’s critical that you present a value proposition in the context of their problem quickly. Forget starting the email with your name and job role; you must give your recipients a good reason to continue reading the email. Therefore, start your email with some information they can identify with, like company news or their response to an event via Twitter or an online article, then get into the value proposition in the second and third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to talk to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently assisted another organisation with [positive benefit]. Is this something that would be valuable for [company name]?

 

It’s vital that you get to the point quickly and keep the content targeted to the needs of your prospect.

 

Tip 3 – Discard the mundane ‘Welcome Email’

 

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, ensure you provide a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The fact of the matter is that even a marvelous first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a wonderful follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also incorporates your value propositions, and supplementary information that is important to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly advise using this application to aid you with your email sequences.

 

The value of crafting effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many factors that you must consider when putting together your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing professionals that can help you. Speak to the team at Internet Marketing Experts Townsville today on 1300 595 013 or visit their website: http://www.internetmarketingexpertstownsville.com.au.

 

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

How To Recover From A Social Media Fail


There’s no question that social media is a significant element of internet marketing strategies for many businesses. With more than one billion active users on Facebook alone offers huge opportunities for business in a variety of different ways. Evidently, advertising is the largest opportunity for businesses, but there’s also a brilliant opportunity for businesses to communicate with their customers on a personal level through various social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So of course, there’s going to be a lot of social media blunders when companies reply to customer’s feedback online.

 

The problem here is that whatever you post on the internet, stays on the internet, so it’s vital that adequate time is spent in presenting accurate and suitable responses to customers through social media. At the same time though, there’s regularly going to be some newsworthy controversy. If social media fails aren’t controlled accordingly, they can significantly tarnish a brand’s image and can even put a company into crisis mode in just a couple of minutes. So here’s a quick overview of how your business can rebound from social media fails with minimal damage to your brand and reputation.

 

Have a sense of humour

 

When innocent social media blunders happen, making a joke of the situation by using some quick wit is one of the best antidotes. Most of the time, shedding some humour so everyone has a laugh is the internet version of nearly tripping on the footpath and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to convert a simple blunder into increased exposure and a bigger target audience, all from an innocent mistake!

 

Respond immediately

 

Regardless of the type of social media blunder, the faster you act, the better your result will be. In today’s internet world, controversial news spreads like wildfire, so it’s essential that you acknowledge your mistake, sincerely apologise then clearly state the next steps you will be taking to fix the situation. Merely ignoring the oversight can have tragic implications and the longer it takes you to take action, the more momentum your social media fail will be gaining and the more difficult it will be to solve.

 

Be honest

 

It’s crucial that you are honest about your blunder and the steps you’re taking to remedy the problem. There’s no point arguing with your customers if you’re the one who has made the mistake! If you blatantly lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to harm your brand and reputation by further frustrating your customers. On the other hand, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only intensify which can likely turn your blunder into a disaster.

 

Keep moving forward

 

Social media mistakes, even crises, does not define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll ought to put procedures in place to reduce the possibility of such mistakes arising again, and this will only improve your social media team with more experience. Social media fails are like a wake-up call, and in some circumstances, you may identify ways to improve your product’s or brand’s image because of your blunder. But whatever you do, don’t reduce your social media’s initiatives. There’ll always be another company’s social media fail to discuss tomorrow!

 

Social media is a powerful force in today’s society and businesses are making the most on the many opportunities it presents. Having the ability to connect with your customers on a personal level is remarkable, and you will need to be prepared for social media fails because they will transpire at some point or another. This article explains some key ways to recover from social media fails, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk with digital marketing specialists who will be able to assist you promptly and effectively. Contact the team at Internet Marketing Experts Townsville on 1300 595 013 or visit their website: http://www.internetmarketingexpertstownsville.com.au

 

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

An SEO Quick Fix Guide You Can Do TODAY

 

SEO is considered by many to be a magical creature with spectacular powers. Understanding exactly how SEO works and all the different ways to increase your website’s SEO score can be particularly challenging and time-consuming. Despite this, it is an essential ingredient of any online marketing plan and will ultimately make or break a firm in some markets. Many industry experts consider SEO to be among the most productive forms of advertising, so consistently improving your SEO should be a priority if you wish to increase your website visits and earnings.

 

It’s tough to keep up to date with SEO best practices and standards because they change regularly, so it’s recommended that you seek specialist advice concerning your SEO and internet marketing strategy. At the same time, there are some quick and simple ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some simple ways to improve your SEO today.

 

Content is King

 

When it comes to SEO, content is king. So, make sure that you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content often is also essential so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always effective for SEO because new content is routinely being added and search engines love finding new content and will increase your rankings if this happens commonly.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is fundamentally the organisation of all the distinct webpages on your website. A sizeable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the information they’re searching for. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by incorporating extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in calculating the relevancy to a user’s search. Take note, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.

 

Meta titles gives the user a quick insight into the content of each web page to make sure that it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will truncate your meta title which looks messy and unprofessional. Having high-quality and valid meta titles are essential in optimising your web pages for SEO.

 

Meta descriptions are basically concise descriptions of the content of the web page. Although meta descriptions don’t exclusively sway ranking algorithms, they are still relevant as search engines will often times use the summary in search results snippets when they believe a web page’s meta description accurately depicts the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially lead to increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.

 

Make sure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no needless strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked on a very long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve built your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t have to stress over it!

 

Alternatively, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing specialists will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this situation, then talk to the team at Internet Marketing Experts Townsville on 1300 595 013 or visit their website: http://www.internetmarketingexpertstownsville.com.au

 

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

Why SEO Advertising Is Best For Your Business

Search Engine Optimisation (SEO) has developed quickly over last 10 years, even to the point where the name SEO is now puzzling and often misinterpreted by many. Once upon a time, SEO advertising was regarded to be an important element of a successful marketing plan for businesses of all sizes. But these days, the term is so misconceived that the idea has been mainly devalued. As an alternative to driving more clients to a website via organic traffic, more and more firms are turning to paid advertising because it’s simpler and less time consuming.

 

This article will explain why SEO advertising is still the best marketing avenue that can entice useful leads and consumers to your business. Similar to any marketing strategy, SEO advertising is not a quick-fix but a timely process that creates greater visibility, web traffic, ROI, and provides dependable insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is aimed to improve the visibility of your website, therefore increasing the amount of website visits and sales. If you are ranked on the first page of Google search results, think about it as having a store in the centre of George Street, except without the expensive rent! What’s better is that those consumers who visit your website are generally knowledgeable, certified leads that are currently browsing for your product and services. The time and money it takes to convert these leads are consequently considerably minimized.

 

  1. Measurable Results

 

A big perk for SEO advertising is that you can measure your results and obtain a better awareness of means to improve your marketing initiatives. In traditional marketing, for instance, TV and radio, you simply cannot accurately gauge the performance of your marketing campaigns. SEO advertising permits companies by presenting precious statistics such as click-through-rates, conversion rates, length of visits and location.

 

Alongside this, your SEO investment will draw in only targeted, qualified leads to your firm; people that are actively looking for your products or services. TV and radio advertising can reach more consumers, but how many of those individuals are really interested in your products or services? With SEO advertising, less of your marketing budget is lost and you can modify your campaigns based on real-time feedback and results.

 

  1. Cost Efficient

 

A typical argument against SEO marketing is that SEO advertising is costly, however this is definitely not the case. The fact of the matter is that compared with the costs of other types of online marketing such as PPC, social media marketing, or buying leads, SEO advertising provides you with outstanding ROI. Whilst Pay Per Click has the capacity to drive more profits, your organic SEO remains the cornerstone of your online presence.

 

The question should actually be, can you afford to have poor SEO advertising? If clients are trying to finding your brand online but they cannot find you, your competitors are winning and the lasting impacts can be drastically detrimental.

 

  1. Search Engines are Becoming More Popular

 

A recent investigation uncovered that between 80 and 90% of purchasers will now examine online reviews prior to purchasing, whether online or face to face. With this number only growing with additional advancements in technology, it will not take long before everyone is shopping for products and services online.

 

Moreover, it is estimated that 2017 will be the year that web traffic derived from mobile devices will exceed traditional desktop devices. This leads the way for further SEO customisation, such as local search optimisation, that makes it even more convenient for consumers to use. If your firm does not have an effective SEO advertising strategy, your customers will not be able to find you using their preferred means, and possible sales will definitely go to your competitors instead.

 

  1. Customer Insight

 

With the help of Google, all web traffic is recorded and observed. The data and statistics stemmed from this traffic provides firms with reliable information regarding their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and even where they live. This information is extremely beneficial because it enables businesses to make educated decisions about their marketing techniques and strategies, both online and offline.

 

Now that you understand why SEO advertising is the best marketing technique, it is time to put your SEO strategy into action. Bear in mind that it can take a bit of time to reap the results, so if you’d like to talk to a respectable SEO advertising agency who can help you with your marketing needs, contact Internet Marketing Experts Townsville on 1300 595 013 or visit http://www.internetmarketingexpertstownsville.com.au