SEO

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

What Are The Key Organic SEO Ranking Elements For A Website?

 

If you’ve just built your first website and are interested in the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most useful marketing tools as it allows you to get your message in front of prospective consumers that are directly looking for your services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s exceedingly intricate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are formed equally, so you can prioritise the most valuable variables that will have the biggest effect on your SERP listings.

It is necessary to understand that the weight of each variable is adjusted gradually, so Google will place more focus on certain variables in accordance with user behaviour and how Google believes it can maximise the user experience. Having said this, most of the leading organic SEO ranking factors have been in the same spot for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve website traffic, customer engagement, and ultimately sales.

  1. Content

A great emphasis is placed on content because Google wants to rank the most relevant websites on top of its search results . The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so producing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is an ideal start. Plus, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and identified that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings simply because the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value with time as Google searches for new ways to appraise websites, but for the time being, link building is still the best indication of relevancy and validity.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktop computers, there has been a considerable shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which points out that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an integral factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make sure that your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are numerous other technical variables that will significantly alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Equally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other aspects such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are always changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any support in the best ways to properly execute any of the above SEO techniques, don’t hesitate to reach out to the digital marketing specialists at Internet Marketing Experts Townsville by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertstownsville.com.au

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

Top SEO Trends In 2018

 

Online presence is a vital aspect to any company’s strategy, however the digital environment is in a continuous state of change so it’s necessary to stay up to date with these changes to make sure that your online exposure is optimised. Google releases between 500 and 600 updates every year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such an influential force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and ultimately their earnings.

User behaviour is transforming rapidly with new technology, so Google must track these changes and modify their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to succeed online, they too must stay on top of the changing trends in SEO. Actually, using obsolete SEO strategies can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll look at the top SEO trends to keep in mind for your website in 2018.

Voice Search

A lot of users are now choosing to use voice searches rather than customary keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current increase in voice searches continues at the same rate, approximately 50% of all online searches will be carried out via speech by the year 2020!

What this means for websites is that they should start incorporating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a treasured tool for SEO, and this will continue to be a decisive aspect in determining SERP listings in 2018. Creating valuable links to reputable websites is still the easiest way for Google to identify if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is a terrific strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very useful in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In reality, Google has constructed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly affecting SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though more traditional SEO techniques such as link building will still be effective in 2018, there are other emerging trends that Google is concentrating on in the future which may considerably alter the practice of SEO. It’s clear that SEO is already evolving to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted customers from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to conform with the latest SEO trends, get in touch with Internet Marketing Experts Townsville on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertstownsville.com.au

 

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

Social Media Marketing – Say More On Twitter

The day has finally come where Twitter users can express their frustration with the 140 character limit in more detail, since Twitter has officially confirmed that they have lengthened the character limit to 280 per Tweet!

The social networking site, which was launched in 2006, grew rapidly to become one of the most praised social media sites worldwide, however recent drops in growth induced the social media giant to make some improvements. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is very different to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.

Despite the 140 character limit that solidly defined the social networking site, Twitter broadcast on November 7 that they want every person around the world to ‘easily’ express themselves on Twitter. After running a number of tests over the past few months, Twitter decided that they wanted to increase the character limit, but only where required. Countries like South Korea, China, and Japan will stay at the 140 character limit, purely because there’s no warrant for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English meanwhile, suffer from squashed Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After administering a string of tests to targeted users, Twitter obtained valuable results and conceived the 240 character limit would be advantageous for many users. Considering that 9% of English users were hitting the 140 character limit, many would need to spend time editing their Tweets to ensure they didn’t have to send multiple messages. Moreover, users would now have the ability to effortlessly fit their ideas into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what repercussions will this have for online marketers and SEO professionals? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have encountered a higher level of responses which generated more followers. Obviously, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The extended character limit means that users will have shorter threads of conversations, since they can fit more material into a single message. Users with long threads of conversations reported that it can frequently be challenging to follow and respond to. In addition, brands are loving the longer Tweets as it enables them to fit more in-depth information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the surge of firms using social media as a platform to deal with customer service issues, customers can now convey a problem in more detail on Twitter which is practical for both the customer and the business, as communication is dramatically enhanced. Prior to this update, many users would have depended upon other social media sites like Facebook to report customer service issues since the character limit was too restricting.

More Creativity

Longer Tweets means that companies can boost the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would ordinarily have to use other social media channels if they planned to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.

Even though some users have suggested that the increase in character limit by Twitter makes them more comparable to other social media sites, the vast majority of users appear to be very happy with their latest update. Nothing is concrete in social media, as making changes to stay on top of shifting user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any guidance about how your firm can leverage the increased character limit to your advantage on Twitter, simply speak with Internet Marketing Experts Townsville by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertstownsville.com.au

 

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

A Guide To SSL Changes – What It Means For Your Website

 

In today’s ever-changing online world, it’s essential that companies stay up to date with Google’s best practices to make sure that they remain competitive in their relevant online markets. With Google being the most commanding and influential company on the net, it’s key for them to keep abreast of all the threats and opportunities that the internet presents. Subsequently, Google releases a myriad of updates each year: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What is essential though, is that all online providers that use Google-related services (practically every online company), understand extensive changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a consistent state of change, so online providers must be versatile and conform with new Google updates as soon as possible to make sure they aren’t negatively impacted by these new releases.

The largest Google update that has recently affected online businesses relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by close to half of all online users, so it’s tremendously important that online businesses implement the associated changes as quickly as possible if they hope to prevent any unwanted results.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has revised the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves passwords and credit card information (which is kept in a plain text file), they are at risk of phishing sites that can potentially steal this information from customers that wrongly believe they are giving their personal information to a legitimate business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will undoubtedly have an effect on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become hesitant of succumbing to malevolent attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online businesses that want to secure their previously non-secured (HTTP) web pages, they must encrypt the information being imparted between their clients and their web server by incorporating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve picked SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a convenient guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages online. In time, each online business will have to secure their web pages using SSL encryption whether they like it or not, or users will simply go with a competitor that does.

What this also implies is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use counterfeit SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear trustworthy. This will make the differentiation between phishing sites and real websites more challenging than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net considering that it will be incredibly difficult for phishing sites to copy the authenticity that EV SSL provides.

Making all websites employ SSL certificates to verify their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will eventually become required, so if you need any guidance in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Townsville by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertstownsville.com.au

 

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

Why You Should Have A WordPress Site

So, you’ve got a wonderful business idea and you’ve decided you’re going to develop and publish your own website. Well, as you possibly know, there are many factors to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But essentially, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of unique features, targeting the entire spectrum of developers from amateurs to professionals. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five persuasive arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is incredibly user-friendly so you don’t need to be a specialist HTML coder to develop a practical and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not making use of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is extremely SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an exceptionally important component to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to build any kind of website you like. WordPress is also open source which indicates that the source code is obtainable for anyone to modify, edit and create different themes and plugins with an array of features and publish these to the community. At the moment, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are virtually thousands of people ready to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of mobile devices for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your prospects are using, WordPress websites will automatically alter the appearance of your website to match. WordPress actually lets you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

These days, website security is extremely important so of course WordPress has high security standards. Roughly 25% of websites are created on WordPress so hackers are constantly attempting to find ways to compromise them. WordPress is well aware of this so has produced a range of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Bear in mind, it’s also necessary for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only install legitimate plugins from trusted providers.

 

As you can see, WordPress has a variety of impressive features that simply make it the best website platform on the market. Whilst there are numerous other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is highly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to design an effective and powerful website? If you have any questions about how you can further optimise your website, get in touch with the team at Internet Marketing Experts Townsville on 1300 595 013 or visit their website: http://www.internetmarketingexpertstownsville.com.au