So, you’ve got a wonderful business idea and you’ve decided you’re going to develop and publish your own website. Well, as you possibly know, there are many factors to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But essentially, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of unique features, targeting the entire spectrum of developers from amateurs to professionals. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can really be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five persuasive arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.
WordPress is easy to use and manage
WordPress is incredibly user-friendly so you don’t need to be a specialist HTML coder to develop a practical and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not making use of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is extremely SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an exceptionally important component to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to build any kind of website you like. WordPress is also open source which indicates that the source code is obtainable for anyone to modify, edit and create different themes and plugins with an array of features and publish these to the community. At the moment, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are virtually thousands of people ready to help.
WordPress is mobile friendly
As a result of the increasing use of mobile devices for internet usage, it’s really important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your prospects are using, WordPress websites will automatically alter the appearance of your website to match. WordPress actually lets you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.
WordPress is secure
These days, website security is extremely important so of course WordPress has high security standards. Roughly 25% of websites are created on WordPress so hackers are constantly attempting to find ways to compromise them. WordPress is well aware of this so has produced a range of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Bear in mind, it’s also necessary for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only install legitimate plugins from trusted providers.
As you can see, WordPress has a variety of impressive features that simply make it the best website platform on the market. Whilst there are numerous other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is highly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to design an effective and powerful website? If you have any questions about how you can further optimise your website, get in touch with the team at Internet Marketing Experts Townsville on 1300 595 013 or visit their website: http://www.internetmarketingexpertstownsville.com.au