An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a magical creature with spectacular powers. Understanding exactly how SEO works and all the different ways to increase your website’s SEO score can be particularly challenging and time-consuming. Despite this, it is an essential ingredient of any online marketing plan and will ultimately make or break a firm in some markets. Many industry experts consider SEO to be among the most productive forms of advertising, so consistently improving your SEO should be a priority if you wish to increase your website visits and earnings.
It’s tough to keep up to date with SEO best practices and standards because they change regularly, so it’s recommended that you seek specialist advice concerning your SEO and internet marketing strategy. At the same time, there are some quick and simple ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some simple ways to improve your SEO today.
Content is King
When it comes to SEO, content is king. So, make sure that you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content often is also essential so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always effective for SEO because new content is routinely being added and search engines love finding new content and will increase your rankings if this happens commonly.
Make sure You Have a Flat Website Architecture
Your website architecture is fundamentally the organisation of all the distinct webpages on your website. A sizeable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the information they’re searching for. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by incorporating extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in calculating the relevancy to a user’s search. Take note, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to make sure that it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will truncate your meta title which looks messy and unprofessional. Having high-quality and valid meta titles are essential in optimising your web pages for SEO.
Meta descriptions are basically concise descriptions of the content of the web page. Although meta descriptions don’t exclusively sway ranking algorithms, they are still relevant as search engines will often times use the summary in search results snippets when they believe a web page’s meta description accurately depicts the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially lead to increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no needless strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked on a very long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve built your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t have to stress over it!
Alternatively, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing specialists will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this situation, then talk to the team at Internet Marketing Experts Townsville on 1300 595 013 or visit their website: http://www.internetmarketingexpertstownsville.com.au