blog

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

Top Benefits of PPC Advertising

There are an assortment of internet marketing techniques that can assist websites in boosting their traffic, conversion rates, and brand awareness. One of the best internet marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. While SEO has proved to be very effective, it takes a good amount of knowledge, time, and money to see fruition.

 

What if you want to see results without delay? Regardless of whether your website has recently been published or you’re a small business that can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an incredible tool that can assist you by placing your advertising campaigns in front of buyers who are actively seeking for your services or products.

 

In summary, PPC is an advertising model used to raise traffic to websites. Website owners build ad campaigns with certain targeting metrics and effectively pay Search Engines every time their ad is clicked. PPC ads are typically created through Google AdWords or Bing Ads and are inserted on top of SERP listings before any organic results. The benefits that many websites experience from this kind of advertising is invaluable, so here are the top benefits of PPC advertising for your business.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to measure and track your results in real-time. Regardless if you set your daily budget to $4 or $40, there are an array of high level performance indicators that can be gauged, including impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics allows website owners to immediately determine the effectiveness of their campaigns and quickly make adjustments where required to maximise performance. In contrast to other advertising mediums, PPC offers you the freedom to customise and track metrics in each campaign and monitor success based on your advertising goals.

 

Quick Entry

PPC makes it possible for any kind of organisation to start their advertising efforts quickly and easily, without presenting too much risk with the ability to arrange a maximum daily budget. Although SEO is a very efficient strategy, it usually takes many months to notice results so if you’re a new business that wishes to boost traffic and brand awareness quickly, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to attract new leads and customers by promoting ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only show to highly targeted customers. Google AdWords enables you to target customers based upon keywords, location, interests, and the times and days you want to display them, empowering websites to spend their advertising budget only on their niche market. Websites can then evaluate the metrics that were used in conversions and strengthen their future campaigns based on this feedback. Advertisers regularly take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their particular target audience.

 

Valuable Data

Having the ability to export the results of an ad campaign and analyse various metrics provides websites with precious data which could be utilised in other marketing avenues. Alongside this, websites can quickly discover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which strongly assists in their SEO endeavours. PPC also makes it possible for websites to find data about their competitors by employing 3rd party tools like KeywordSpy and SpyFy, allowing them to create a profile of their competitors and what market share is readily available.

 

As you can see, PPC is a very helpful marketing tool that is ideal for all types of businesses. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data received from real-time results delivers invaluable feedback to boost future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you require any guidance in building your PPC ad campaigns, get in contact with Internet Marketing Experts Townsville on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertstownsville.com.au

 

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

This Is Why Your Content Marketing Isn’t Working (And How To Fix It!)

In today’s extreme environment of internet marketing, there’s no question that content is king. Content is pretty much everywhere and individuals love consuming it! It should come as no surprise that content is at the heart of nearly all marketing methodologies, with close to 94% of small businesses concentrating their efforts on content marketing. Having said that, with countless businesses now honing their marketing initiatives on content, it’s becoming significantly more tricky to stick out from the crowd and make your content marketing appealing and powerful.

 

Have you attempted content marketing only to discover that you’re not getting the intended outcomes? Well, you’re quite likely one of many companies that are in the same boat. Don’t lose faith though, there’s no question that content marketing is one of the most helpful ways of developing your customer base. So, here are 4 reasons why your content marketing might not be working and most importantly, how you can fix them!

 

  1. You don’t have a strategy

 

Similar to any investment, if you don’t have a strategy and specific KPIs to measure results, how can you possibly improve? Putting up blogs and sending tweets are fantastic, but if you don’t have any end goals then you’re simply aiming in the dark. To produce interesting content that people will engage with, you need to have a clearly-defined strategy that should align with your business goals.

 

Regardless of whether you want to improve brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs alongside short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your viewers, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not original

 

With the massive number of online business today, it’s necessary that your content is distinct from others. Too many businesses will construct content without investigating the landscape and as a result produce content that just gets lost in the crowd. Your content should be appealing, enjoyable, and most importantly, offer value to users by supplying solutions to frequent pain-points in your niche. Along with this, different kinds of content suit different communication approaches, so take into consideration the best ways you can accomplish this, either through infographics, videos, diagrams, or even just thought-provoking or exciting text.

 

  1. You don’t advertise your content

 

Among the biggest oversights that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the world has ever witnessed, who will view it if they have no idea it exists? To flourish with your content marketing, it’s critical that you advertise your content through all available networks, including:

 

Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your niche.

Submitting it as a guest post to bloggers in your sector.

Featuring links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content comprises a substantial portion of your SEO, so it’s imperative that your content is SEO friendly and never use black hat tactics to attempt to boost results. Keyword stuffing is a common mistake that companies will make in their content creation, together with using the wrong keywords, duplicate content, and not optimising their meta tags.

 

Undertake some probing to uncover the most ideal keywords that your audience would use to find your content. Also, use meta tags to your benefit to entice more visitors to your blog. Search engines always want to deliver the best content to users, so if your content is intriguing then other sites will link to it, increasing the chances of achieving more high-quality, trusted links from relevant businesses.

 

At the end of the day, there might be thousands of reasons why your content marketing isn’t delivering you the intended results, however the above points should take care of the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your audience, your competition, and your keywords, and craft stimulating content that your viewers will naturally engage with.

 

If you’re contemplating giving up on content marketing due to poor results, speak with Internet Marketing Experts Townsville who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for further information: http://www.internetmarketingexpertstownsville.com.au

 

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

SEO Tactics To Forget About in 2018

In today’s demanding market of digitalisation and globalisation, it’s critical for organisations to utilise online strategies and techniques that widen their visibility to customers that are actively seeking their products or services. Search Engines are undoubtedly the most influential programs that will have a bearing on your online visibility, and hence your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to enhance their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an exceptional investment that will grow your visibility and conversion rates, or if used incorrectly, can harm your rankings and exposure, thus having the opposite effect. The issue with SEO is that its algorithm is continuously changing, and most website owners don’t keep up to date with the latest SEO trends. SEO tactics that worked in 2017 may not necessarily be effective this year, and prevalent SEO tactics from five years ago may result in your website being penalised today.

 

Instead of investigating the top SEO tactics that website owners should be investing in, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be utterly forgotten about in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a frequent mistake that many website owners make to try to boost their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can instantly discover how many times a keyword has been used and will penalise websites for excess keyword stuffing. Rather than keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a popular SEO tactic since the onset of SEO, and its success as an SEO technique has evolved rather quickly since then. Although link building remains amongst the leading three SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links strongly as a ranking signal due to the fact that links are a public promotion which correlates with beneficial information on a website.

 

Aggressive link building occurs where links are extracted in a synthetic way. Examples of this is where links are inserted in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be abdicated, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO tactic that many individuals still perceive to be effective is excessive internal links. There is a general misconception where websites that contain a large quantity of links to other pages within the website will enhance their SERP results. The aim in doing this is to strengthen a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays a meaningful role in SEO, so it’s important not only to identify any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update relating to SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most prevalent technical problems that impact most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most neglected SEO tactic that will improve your SERP rankings are related to the images within a website. Optimising your website for image search is a terrific way to maximise your SEO, and this can be done primarily with the image filename and alt attribute. For instance, as opposed to providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. Furthermore, a common mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a productive SEO strategy will improve a website’s SERP rankings and exposure, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s paramount to keep up with these changes to thrive in today’s online marketplace. If you require any support with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, speak to Internet Marketing Experts Townsville on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertstownsville.com.au

 

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social networks and want to learn the basics of one of the best platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users interact with each other through brief messages of up 280 characters. At this point there’s close to 6,000 tweets being sent through the internet every second, ranging from simple text messages to images, videos, gifs, memes, and much more. Twitter is one of the most celebrated social networking channels and is very different to other social networking giants like Instagram and Facebook.

Twitter is a platform where users publish a multitude of information; from news, jokes, politics, or just general thoughts about vague topics! As opposed to having a circle of friends like Facebook, Twitter is based upon followers (not specifically friends) so not only can you socialise with friends, but also your favourite sport stars, journalists, and politicians as well. Everything you post on Twitter is accessible publicly for everybody to discover, but don’t stress, you can easily alter your preferences to private if you prefer to.

 

The first step in learning Twitter is to understand the basic terms and lingo used. The following lists the most general vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from members that you follow

Handle – Your username

Mention (@) – A way of referencing other people in a tweet (e.g. @EAGames). Any user mentioned in a tweet is notified, being an easy way to engage with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another user. You can either elect to accept DM’s from all users or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can search for tweets from all users that mention a particular hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or visit www.twitter.com and hit the signup tab. The full name you enter will be your display name, but this can be altered as regularly as you desire. Decide on a username (or handle) so members can mention you by typing the @ symbol in front of your username. After you’ve entered your telephone number for authentication purposes, selected an avatar, and developed a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twittersphere

As touched on earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other identities of which you’re an admirer. Once you’ve signed up, Twitter will present a helpful type of setup wizard to help you get started, for example suggesting some users that you may have an interest in following. You can grant Twitter permission to check your contacts list to search for any of your friends that are already using Twitter. Following friends and other users is very easy, and once you’ve started following certain users, Twitter will continue to offer suggestions for other users to follow depending on the kinds of users you’re actively following. All the tweets of your followers will appear in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it respects Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – a whole range of different media that can be uploaded through your device. Keep in mind though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is awesome!

Once you’ve understood the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the current trends, be the first to see viral posts, and communicate with your friends and favourite personalities in a simple and easy to use interface.

Once you’ve got the ball rolling, the rest will fall into place automatically, so why join the Twitterverse today? If you need any help with getting started on Twitter, simply reach out to Internet Marketing Experts Townsville on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertstownsville.com.au

 

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

What Are The Key Organic SEO Ranking Elements For A Website?

 

If you’ve just built your first website and are interested in the ways in which you can enhance your organic search results, then you’re certainly on the path to success. SEO is one of the most useful marketing tools as it allows you to get your message in front of prospective consumers that are directly looking for your services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s exceedingly intricate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are formed equally, so you can prioritise the most valuable variables that will have the biggest effect on your SERP listings.

It is necessary to understand that the weight of each variable is adjusted gradually, so Google will place more focus on certain variables in accordance with user behaviour and how Google believes it can maximise the user experience. Having said this, most of the leading organic SEO ranking factors have been in the same spot for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve website traffic, customer engagement, and ultimately sales.

  1. Content

A great emphasis is placed on content because Google wants to rank the most relevant websites on top of its search results . The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so producing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is an ideal start. Plus, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and identified that the top positions contain content that is somewhere around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings simply because the more links there are to your website from reliable sources, the more trusted your website is regarded. The other side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value with time as Google searches for new ways to appraise websites, but for the time being, link building is still the best indication of relevancy and validity.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktop computers, there has been a considerable shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which points out that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an integral factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make sure that your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are numerous other technical variables that will significantly alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Equally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other aspects such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are always changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be ineffective, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any support in the best ways to properly execute any of the above SEO techniques, don’t hesitate to reach out to the digital marketing specialists at Internet Marketing Experts Townsville by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertstownsville.com.au