SEO Advertising Townsville – What will 2016 hold for local small business?
SEO Advertising in Townsville is a challenging task, and as we enter into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, challenging. You can never know what is around the bend, but if you find out the important parts of the past and look for trends you can get a better understanding. This is particularly true for SEO. I would like to try and point out to you some of the major trends that have been developing in 2015 throughout the Townsville SEO business and the world. From this hopefully together we can try and work out where to focus our efforts, this will be especially beneficial if you are a local Townsville business.
This is the most significant emerging trend and it is going to keep improving in significance. This means that if you are an Townsville company and you are looking for local users, then this is wonderful. Starting with the changes from Google Pigeon, we saw an arising pattern that local Townsville searches were actually ranking higher than business with national company headquaters, or even spots on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so watch out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are quickly growing in other countries and are starting to emerge in Australia and it won’t be long before they gain appeal in Townsville.
Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 points for a local Townsville business. 1– you should be keeping an eye on growing patterns, and ensure you have the capability to actually let people pay– for instance, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start capitalizing on the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send out to people on their phones and therefore directly into their wallets.
Beacons are a little something that has had growing use overseas and we are finding them locally now too, but they are generally other ways of getting special offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it basically provides information or a discount to people who connect or sign up to the Beacon. This means that customers at your Townsville store, or even walking past the area will be given more incentive to actually enter the store and make a purchase. It’s a creative promotion tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even greater use of apps. such as Snapchat and Periscope for unusual ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell using these apps. It is incredible how men and women can keep reinventing ways to get their company out there, and the same may be done for your local company in Townsville. Be creative and even look into what people have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to combine a related idea into you own strategy.
My final pieces of parting advice– and these are things that you can do at this moment, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Townsville level, and also boost your authority and perhaps even become an useful resource for people. This goes to your local SEO efforts which are key in 2016. So you will probably observe that the future actually looks good for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Townsville businesses, and so I hope that you are as thrilled as I am. With that in mind, if you are looking for more SEO advice, or are planning to increase your SEO efforts, then contact Internet Marketing Experts Townsville on 1300 595 013 or visit, www.internetmarketingexpertsTownsville.com.au