SEO Company Townsville – Beware the SEO Traps.
SEO Agencies in Townsville may all look the same, but if you have enough knowledge you can protect yourself from falling into ploys.
Several years ago when I was discovering the value of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular business was popular in the media as being one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, all over a range of keywords. I was excited and money began to come in every day from online sales. I remember asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uncomfortable about that idea, but the money was rolling is so hey, what was the issue? And I am sure that many Townsville business would have done the same thing.
One day I will never forget I did my usual keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t recall what page the website was on but it was awful. In a state of panic I called my SEO Company and asked what the hell had happened. They mentioned some sort of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could handle that page on my own.
For those of you from Townsville that know a bit relating to the history of SEO, my website had been subject to a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google changed the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Townsville, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may go to an SEO Company, but if you directly don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the mercy of a dodgy agency that uses cheap and outdated techniques. Even when you 100 % outsource your online marketing you still need to know what’s happening. Never forget the fact that it’s your business, your livelihood.
Keeping that in mind, here are a few questions for you to ask when trying to find a Townsville SEO Company.
- Does the SEO firm have the capacity to do all elements of web design and coding?
- Will they also study your competitors’ sites and businesses to determine which sites in your industry are doing well and why?
- Does the SEO company have content writers in-house?
- Does the SEO firm have a link strategy for your site?
- Does the SEO Company handle your social media tactic?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a component of their plan?
- Is the SEO firm wanting to understand your sales method?
- How do they handle reporting and communication?
- Do they offer you quick-fix promises?
If you are looking out for a few suggestions and pieces of advice that will help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer every one of your questions. Contact Internet Marketing Experts Townsville on 1300 595 013 or visit, www.internetmarketingexpertsTownsville.com.au