This Is Why Your Content Marketing Isn’t Working (And How To Fix It!)
In today’s extreme environment of internet marketing, there’s no question that content is king. Content is pretty much everywhere and individuals love consuming it! It should come as no surprise that content is at the heart of nearly all marketing methodologies, with close to 94% of small businesses concentrating their efforts on content marketing. Having said that, with countless businesses now honing their marketing initiatives on content, it’s becoming significantly more tricky to stick out from the crowd and make your content marketing appealing and powerful.
Have you attempted content marketing only to discover that you’re not getting the intended outcomes? Well, you’re quite likely one of many companies that are in the same boat. Don’t lose faith though, there’s no question that content marketing is one of the most helpful ways of developing your customer base. So, here are 4 reasons why your content marketing might not be working and most importantly, how you can fix them!
- You don’t have a strategy
Similar to any investment, if you don’t have a strategy and specific KPIs to measure results, how can you possibly improve? Putting up blogs and sending tweets are fantastic, but if you don’t have any end goals then you’re simply aiming in the dark. To produce interesting content that people will engage with, you need to have a clearly-defined strategy that should align with your business goals.
Regardless of whether you want to improve brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs alongside short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your viewers, the purpose of your content, and the kind of content that will work best for you.
- Your content is not original
With the massive number of online business today, it’s necessary that your content is distinct from others. Too many businesses will construct content without investigating the landscape and as a result produce content that just gets lost in the crowd. Your content should be appealing, enjoyable, and most importantly, offer value to users by supplying solutions to frequent pain-points in your niche. Along with this, different kinds of content suit different communication approaches, so take into consideration the best ways you can accomplish this, either through infographics, videos, diagrams, or even just thought-provoking or exciting text.
- You don’t advertise your content
Among the biggest oversights that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the world has ever witnessed, who will view it if they have no idea it exists? To flourish with your content marketing, it’s critical that you advertise your content through all available networks, including:
Social media (Facebook, Twitter, Google+, Reddit).
Adding internal links to your articles.
Pitching to influencers and bloggers in your niche.
Submitting it as a guest post to bloggers in your sector.
Featuring links to your content when commenting on other blogs and forums.
- Your content is not search engine friendly.
Content comprises a substantial portion of your SEO, so it’s imperative that your content is SEO friendly and never use black hat tactics to attempt to boost results. Keyword stuffing is a common mistake that companies will make in their content creation, together with using the wrong keywords, duplicate content, and not optimising their meta tags.
Undertake some probing to uncover the most ideal keywords that your audience would use to find your content. Also, use meta tags to your benefit to entice more visitors to your blog. Search engines always want to deliver the best content to users, so if your content is intriguing then other sites will link to it, increasing the chances of achieving more high-quality, trusted links from relevant businesses.
At the end of the day, there might be thousands of reasons why your content marketing isn’t delivering you the intended results, however the above points should take care of the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your audience, your competition, and your keywords, and craft stimulating content that your viewers will naturally engage with.
If you’re contemplating giving up on content marketing due to poor results, speak with Internet Marketing Experts Townsville who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for further information: http://www.internetmarketingexpertstownsville.com.au